New living concepts

Being innovative is in our DNA. We put people’s quality of life first and rethink urban and residential development. Learn more about how we develop new living concepts.
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We develop concepts for the future

We want to be at the forefront of developing new urban and living concepts that fulfil the needs and dreams of current and future generations.

That’s why we rethink urban and residential development. We base our concept development on thorough research, trend analyses and inspiration from abroad. We test concepts in practice and adapt projects to local conditions – always with a keen eye on residents’ quality of life.

With the development of our new build-to-rent living concept, Living by ALFA, we address challenges in modern life and society. Specifically, we counteract loneliness by creating communities, we deal with the issues related to busy everyday lives by offering residents extra services, and we offer flexible living concepts that cater to different life stages and family structures.

Learn more about
Living by ALFA

Living by ALFA is the result of years of research, focus groups and collaboration with our suppliers and service providers on how to create the best product for our customers that supports and improves their quality of life.
Andreea Kaiser, founder and owner of ALFA Development
Sofaområde i Living by ALFAs lounge

We have the courage to ask the tough questions and leave no stone unturned to find answers


We take an international perspective in our concept development. This means that we bring trends and the most innovative ideas from abroad to Denmark. Global trends, such as the sharing economy, increasing loneliness, hybrid work forms as well as the desire for more flexibility and convenience in everyday life have redefined the needs of our customers. Therefore, we collaborate with anthropologists, sociologists, sustainability specialists and other relevant experts to integrate the latest knowledge into the development of future urban and living concepts.

We have the courage to ask the tough questions and leave no stone unturned to find answers. Could we live smaller and share more – and still live well? How do we create well-functioning communities? Thorough research and testing of innovative living concepts in practice constitute the way forward.

We have the courage to do something new and different. Living by ALFA is an example of this. Living by ALFA is the flagship of ALFA Development’s design of new living concepts that rethink how we live today and in the future. Living by ALFA is a serviced build-to-rent community, inspired by some of the world’s best and most innovative living concepts. With Living by ALFA, we meet the needs of our customers by offering exclusive common areas and activities, hotel-like services and an intergenerational community – all in an attempt to make life easier and more convenient for the tenants.

Our new living concept contributes to:

  1. Increased quality of life and community with shared facilities, activities and services.
  2. Counteract loneliness through community-building across generations.

  3. Flexibility and tailor-made solutions that are adapted to the environment, the residents and their needs – because we listen to them and put them front and centre.

  4. Long-term solutions and quality.

  5. The social aspect of sustainability as a natural component in our concept development.

  6. Sustainable solutions based on trend studies, inspiration from abroad and collaboration with customers, researchers and specialists.

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